Job Title: Schools Group Sales Coordinator

Job Summary: The Schools and Group Coordinator is responsible for overseeing all aspects of the group reservation process. Provides information to potential customers and schools/groups. Makes group reservations while assisting the guest from start to finish with their visit including welcoming group upon arrival to the attractions. Responds to guest inquiries while also assisting with regular reviewing responding. Support other marketing needs in relation to overall marketing operation.

Key Responsibilities:

• Develop/cultivate/maintain business relationships within assigned markets.
• Solicit/negotiate/book new/repeat business to maximize volume/revenue.
• Achieve volume and revenue budget for channel focus areas.
• Assist with onsite coordination of all activities.
• Submit weekly and monthly bookings & revenue reports to management.
• Maintain and update association listings, fee deadlines, and trade show dates.
• Drive incremental business to our site.
• Primary focus will be driving the tour and travel market along with group bookings.
• Assist with program / campaign analysis.
• Plan / Organize / help with implementation of special events / promotions.
• Develops and initiates a scheduled client education program. Plans and coordinates ongoing contact and 
follow-up program for familiarization tours, trade shows and travel related media. 
• Maintain continuous communication with client to advise on status of event and identify action items. 
Develop schedules, checklists, and binders to assist with communication.
• Stay abreast of market and industry changes by researching markets and maintaining strong relationships 
with event companies and other clients.
• Foster all client relationships by conducting follow-up calls to existing client base. Ensure marketing and 
sales objectives are met or exceeded. 
• Attend meetings in relation to successful execution of event, including follow up meetings with client and 
attraction.
• Maintain events roster on current, previous, planned, and proposed events. 
• Coordinate sales calls, and collateral material. Review contract rates with sales manager prior to 
issuance. Conducts sales presentations. Conduct “maintenance calls” to existing client base according to 
plan to ensure marketing and sales objectives are met or exceeded. 
• Develop event action plans and work with attraction operations to implement and improve attraction 
execution of events for clients.
• Main responsibilities may vary based on attraction.
• The above list is not exclusive or exhaustive and may require undertaking such tasks as may reasonably be 
expected within the scope and grading of the role.
• Perform other duties as assigned. 

Education and Experience:

High school or GED required. College degree preferred. At least two years of customer service experience. 
Experience in an in-bound call center is helpful. Ability to work on multiple projects simultaneously and multi-task. 
Schools and Group Coordinator
Job Description
Strong written and oral communication skills. Positive attitude and willingness to adapt to dynamic environment. 
Proficiency with Microsoft Office (Word/Excel/Access) required.
Licenses and Certifications
Ability to obtain related licensures or certification as may be required to perform the essential function of the 
position or as required by law. 

Travel Requirements: 

• May occasionally require local travel.

Health & Safety:

Employees are responsible for the safety of themselves, their colleagues, and guests (where appropriate), in line with 
the Merlin Entertainments Group Health, Safety and Security Policy and the law. Must ensure they follow safe working procedures for all work activities they undertake, and they must not use any tools or equipment for which 
they have not been trained. Where incidents do occur, must ensure they are reported to their line manager and cooperate with any investigation as appropriate in accordance with applicable laws.

Working Conditions:

• Attendance is a mandatory function of this job. 
• Typically work Monday through Friday but must be willing to work flexible hours, including morning, 
evenings, holidays, and weekends to support site operations.
Physical Demands:
• Ability to hear, listen, and to communicate with others. 
• Ability to sit and stand for long periods of time.
• Ability to use basic computer tools. 
• Wear all necessary personal protective equipment to perform job functions. 
• Move throughout all areas of the attraction with or without reasonable accommodation.
• Stand, sit, and/or walk continuously with or without a reasonable accommodation and perform job 
function for the full shift with meal break.
• Bend, stoop kneel, reach twist, lift, push, pull, climb, balance, and/or crouch to accomplish daily activities.
• Grasp, turn and manipulate objects of varying size and weight, requiring fine motor skills and hand-eye 
coordination. 
• May be exposed to a loud work environment.
Environmental Factors
• Depending on location, work may be performed inside or outside with varying temperatures and floor 
surfaces.
• Exposure to varying temperatures, extreme heat or cold and/or wet, damp, or drafty conditions. 
• Exposure to constant or intermittent sounds of a pitch level sufficient to cause marked distractions.
• Exposure to shaking objects and equipment.
• Exposure to varying light levels while transitioning in and out of the attraction at various times of the 
workday.

🎉 Benefits of Joining Merlin Entertainments! 🎉

🏥 Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
🌴 Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
🎢 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. 🎡
🏆 Recognition Programs and Rewards: Celebrate your achievements and hard work!
💼 401(k) Program: Save for the future with company matching contributions.
📚 Tuition Reimbursement Programs: Get support for further education and career growth.
🚀 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments!