We are looking for a proactive, creative, and detail-oriented Social Media Executive to support the execution of our social media activities. Reporting to the Senior Social Media Manager, this role will focus on content creation, community management, and assisting in day-to-day social media operations. The ideal candidate will have a passion for social media, a keen eye for detail, and the ability to contribute to the success of exciting campaigns that connect with millions of people worldwide.

This is a fully onsite role with additional availability as needed for weekend work or work outside of normal business hours.

Key Responsibilities:

• Create engaging social media content (images, video, copy, stories) for Facebook, Instagram, Twitter, TikTok, YouTube, etc.

• Schedule and publish content on time according to the content calendar.

• Ensure content aligns with Merlin Entertainments’ brand guidelines and resonates with the target audience.

• Lead and participate in on-site content captures to grow the LEGOLAND California asset library.

• Collaborate with park teams (Entertainment, Operations, Food, Retail) on content ideas and approvals.

• Work with your direct manager for content approvals and edits.

• Monitor trends and local news to inform the content calendar.

• Learn and uphold LEGO Brand Guidelines in all content.

• Support social media campaigns for seasonal events, sales, and new offerings to drive engagement.

• Coordinate with influencers and manage in-feed collaborations.

• Provide filming, creative guidance, and on-site production support during in-park events.

• Manage daily community engagement by responding to comments and interacting with followers.

• Proactively connect with fans, influencers, and the community to keep conversations active.

• Track social media metrics (likes, shares, engagement, reach) to evaluate campaign success.

• Compile weekly reports to help the team spot trends and optimization opportunities.

• Share feedback on community sentiment and user-generated content to guide strategy.

• Partner with cross-functional teams (Performance Marketing, Marketing, Global Brand) for a unified brand message.

• Collaborate with the Performance Marketing Manager (supported by the Senior Social Media Manager) to share top-performing assets.

• Align with Merlin’s national social team to share best practices and new ideas.

• Stay updated on platform changes, digital marketing innovations, and social media trends.

• Monitor competitors and industry best practices to share strategic recommendations.

Qualifications and Experience:

• Degree in Marketing, Communications, or a related field (or equivalent practical experience).

• 1–2 years of experience in social media management or digital marketing, ideally in the entertainment, travel, or hospitality sectors.

• Solid understanding of various social media platforms and industry best practices.

• Basic proficiency in social media management tools (e.g., Dash Social, Hootsuite, Sprinklr) and analytics platforms (e.g., Google Analytics, Facebook Insights).

• Strong writing, creative, and communication skills.

• Ability to thrive in a fast-paced, collaborative environment.

• Keen eye for detail and a strong interest in keeping up with the latest digital media trends.

• Flexibility for light travel and occasional weekend support as required by the role.

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!