Key Responsibilities:

• Assist in the creation of engaging social media content, including images, videos, copy, stories, and short-form video, across platforms such as Facebook, Instagram, X (Twitter), TikTok, and YouTube.

• Schedule, publish, and manage social media content in line with the content calendar, ensuring timely and consistent posting.

• Ensure all content aligns with Merlin Entertainments’ brand guidelines and resonates with target audiences.

• Support the planning and execution of social media campaigns, including competitions, promotions, and events, to drive engagement and brand awareness.

• Assist with influencer outreach and collaboration with brand advocates to amplify content and expand reach.

• Monitor social media channels daily, responding to comments, messages, and mentions in a positive, timely, and on-brand manner.

• Proactively engage with followers, influencers, and the wider online community to foster meaningful conversations and strengthen brand affinity.

• Track and report on key social media performance metrics, including engagement, reach, and growth, to assess campaign and content effectiveness.

• Compile weekly social media performance reports, identifying trends, insights, and optimization opportunities.

• Provide insights on community sentiment and user-generated content to help inform future content and engagement strategies.

• Collaborate with cross-functional teams, including Performance Marketing, Marketing, and Global Brand, to ensure a cohesive and consistent brand presence across all digital touchpoints.

• Partner closely with the Performance Marketing Manager to share high-performing content and campaign learnings across paid and performance channels.

• Stay current on social media trends, platform updates, and digital marketing innovations, proactively sharing insights and recommendations.

• Monitor competitor activity and industry best practices to identify opportunities for continuous improvement.
  

Qualifications and Experience: 

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field (or equivalent practical experience).

• 1–2 years of experience in social media management or digital marketing, preferably within the entertainment, travel, or hospitality industries.

• Strong understanding of major social media platforms, best practices, and content optimization strategies.

• Basic proficiency with social media management tools such as Dash Social, Hootsuite, Canva or Sprinklr.

• Familiarity with analytics and reporting platforms, including Google Analytics and native social media insights (e.g., Facebook Insights).

• Excellent written, creative, and verbal communication skills, with strong attention to detail.

• Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities.

• Passion for digital media and a strong interest in staying up to date with emerging social media trends and platform updates.

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
  Paid Time Off (PTO).
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!